groom
verb [ T ]
/ɡruːm/ /ɡrʊm/
groom
verb [ T ]
/ɡruːm/ /ɡrʊm/
to make yourself ready to be seen; put in order
Groom is more than our name, it’s a symbol of who we are.
Groom is more than our name, it’s a symbol of who we are.
Groom is more than our name, it’s a symbol of who we are.
Groom is more than our name, it’s a symbol of who we are.

Above all, we embrace the journey.
Above all, we embrace the journey.
Above all, we embrace the journey.

Above all, we embrace the journey.
WHO WE ARE
Groom is an intentionally small web design team, working with only a few clients at a time.
As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ successes, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.
WHO WE ARE
Groom is an intentionally small web design team, working with only a few clients at a time.
As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ successes, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.
WHO WE ARE
Groom is an intentionally small web design team, working with only a few clients at a time.
As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ successes, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.
WHO WE ARE
Groom is an intentionally small web design team, working with only a few clients at a time.
As a customer-centric team, we tailor experiences to our clients’ needs. We care about our clients’ successes, celebrate their wins, and always strive to meet their needs, solve their problems and nurture them. Through this approach, we are able to grow customer relationships capable of withstanding difficult challenges. Always learning. Always growing.
Culture
code
Culture
code
Culture
code
Culture
code
At Groom, we're on a mission to create a culture that's as vibrant and dynamic as the amazing people who work here. We're all about fostering collaboration, chasing innovation, and ensuring every team member feels they're part of our zany, ambitious family.
you first
you first
you first
you first
We make sure we’re fueled up to help those around us. It is as important as securing your own oxygen mask before helping others.
flow or go
flow or go
flow or go
flow or go
With every focus session we strive to unlock incredible focus on command to reach peak performance and unparalleled productivity.
clean your room
clean your room
clean your room
clean your room
We believe in creating order in our surroundings to foster clarity, purpose and productivity in all aspects of our lives.
mistakes matter
mistakes matter
mistakes matter
mistakes matter
We believe that you learn more from embracing mistakes as invaluable lessons than from a hundred things done right the first time.
late is hate
late is hate
late is hate
late is hate
We believe that punctuality is a reflection of respect for each other's time and commitment to our shared goals.
say it, don’t spray it
say it, don’t spray it
say it, don’t spray it
say it, don’t spray it
We believe in choosing calm and concise words in dialogue to foster understanding and bridge gaps in a remote world.
CE-YO
our
founder
Jolene has extensive experience in helping businesses from all over the world to push the boundaries on what's possible, always putting quality first.
Starting her career in graphic design in Cape Town in 2010, Jolene soon expanded her interests to web design, landing her first web design client in 2012.
After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.
Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes, forging collaborations and advancing her skills in both design and business.
When not working, she is an endurance cyclist who loves bikepacking and spontaneous road trips in and around Europe, her newfound home and base of operations.

CE-YO
our
founder
our
founder
our
founder
Jolene has extensive experience helping brands to reach their fullest potential through both digital and print design.
After a thirteen-year career working as a production accountant in the Cape Town film industry and later as a financial manager at a sports publication, Jolene ended her corporate career in 2010 to pursue her passion for digital design.
Creativity and business savvy always came naturally. Having grown up the youngest of three siblings, Jolene found herself making wooden arts and crafts to sell at local gift shops for pocket money.
Jolene has extensive experience in helping businesses from all over the world to push the boundaries on what's possible, always putting quality first.
Starting her career in graphic design in Cape Town in 2010, Jolene soon expanded her interests to web design, landing her first web design client in 2012.
Jolene has extensive experience in helping businesses from all over the world to push the boundaries on what's possible, always putting quality first.
Starting her career in graphic design in Cape Town in 2010, Jolene soon expanded her interests to web design, landing her first web design client in 2012.
Starting her graphic design career in Cape Town, Jolene soon expanded her interests to web design, landing her first web design client in 2012.
After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.
Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes.
She is an endurance cyclist, loves road trips and bikepacking, and dreams of becoming a digital nomad one day.
After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.
Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes, forging collaborations and advancing her skills in both design and business.
When not working, she is an endurance cyclist who loves bikepacking and spontaneous road trips in and around Europe, her newfound home and base of operations.
After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.
Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes, forging collaborations and advancing her skills in both design and business.
When not working, she is an endurance cyclist who loves bikepacking and spontaneous road trips in and around Europe, her newfound home and base of operations.


CE-YO
our
founder
Jolene has extensive experience in helping businesses from all over the world to push the boundaries on what's possible, always putting quality first.
Starting her career in graphic design in Cape Town in 2010, Jolene soon expanded her interests to web design, landing her first web design client in 2012.
After eight years of "putting in the reps" and adding front-end development to her armor, her clientele rapidly evolved, giving her the opportunity to build a small team around her.
Today, with a very select team by her side, she spends half her time on client work and the rest on streamlining and managing the business processes, forging collaborations and advancing her skills in both design and business.
When not working, she is an endurance cyclist who loves bikepacking and spontaneous road trips in and around Europe, her newfound home and base of operations.

Relax. We got you.
11:19 AM UTC
Legal
Legal
Relax. We got you.
11:19 AM UTC
Legal
Legal
Relax. We got you.
11:19 AM UTC
Legal
Legal
Relax. We got you.
11:19 AM UTC
Legal
Legal