Definitions: Discovery Phase
What is Discovery?
The discovery process refers to the initial phase where we gather information and insights to understand your project goals, target audience, and project requirements. This process sets the foundation for the design and development of a successful website. The discovery process can vary in intensity based on the depth of research and analysis involved.
Basic Discovery
The basic tier involves a fundamental level of discovery that focuses on gathering essential information about the project. This early understanding of user needs and preferences helps shape the UX Strategy for the website and includes the following activities:
Client Interviews: Conducting an interview with you to understand your business, objectives, and desired outcomes for the website. This helps establish a clear understanding of your goals and expectations.
Competitor Analysis: Examining the websites of competitors or similar businesses to gain insights into industry standards, identify trends, and understand what works well in the target market.
Content Audit: Reviewing existing content, if any, to assess its relevance, quality, and organization. This step helps determine what content should be migrated or developed for the new website.
Typical Duration: 2 to 3 days
Intermediate Discovery
In addition to the activities in the basic tier, the intermediate tier goes one step further by incorporating User Research such as conducting user interviews, surveys, or usability testing to gather insights into user behaviour, needs, and preferences. This helps in understanding the target audience and forming a user-centric approach.
Typical Duration: 5 to 7 days
Advanced Discovery
An advanced discovery process encompasses a comprehensive and data-driven approach to uncovering user insights and shaping the UX Strategy. It aims to gain deep insights into user needs, behaviours, and motivations, as well as to understand the broader context in which the product or service will operate.
Typical Duration: 12 to 14 days
Definitions: Discovery Phase
What is Discovery?
The discovery process refers to the initial phase where we gather information and insights to understand your project goals, target audience, and project requirements. This process sets the foundation for the design and development of a successful website. The discovery process can vary in intensity based on the depth of research and analysis involved.
Basic Discovery
The basic tier involves a fundamental level of discovery that focuses on gathering essential information about the project. This early understanding of user needs and preferences helps shape the UX Strategy for the website and includes the following activities:
Client Interviews: Conducting an interview with you to understand your business, objectives, and desired outcomes for the website. This helps establish a clear understanding of your goals and expectations.
Competitor Analysis: Examining the websites of competitors or similar businesses to gain insights into industry standards, identify trends, and understand what works well in the target market.
Content Audit: Reviewing existing content, if any, to assess its relevance, quality, and organization. This step helps determine what content should be migrated or developed for the new website.
Typical Duration: 2 to 3 days
Intermediate Discovery
In addition to the activities in the basic tier, the intermediate tier goes one step further by incorporating User Research such as conducting user interviews, surveys, or usability testing to gather insights into user behaviour, needs, and preferences. This helps in understanding the target audience and forming a user-centric approach.
Typical Duration: 5 to 7 days
Advanced Discovery
An advanced discovery process encompasses a comprehensive and data-driven approach to uncovering user insights and shaping the UX Strategy. It aims to gain deep insights into user needs, behaviours, and motivations, as well as to understand the broader context in which the product or service will operate.
Typical Duration: 12 to 14 days
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